With Google recently announcing the sunsetting of Universal Analytics in July 2023, it’s vital that businesses implement Google Analytics 4 (GA4) no later than July 2022. This ensures your business has historical data for year-on-year comparisons after UA is switched off.
什么变化?
如果你有一个UA Google Analytics属性, you will have begun to see a banner every time you visit GA warning you that the current version of GA will no longer collect data from 1st July 2023. You may be wondering why Google is giving you nearly 15 months’ notice to upgrade, 但事实上, 你只有几个月的时间升级到GA4. Ideally, this should happen as soon as possible, and by July 2022.
为什么它很重要??
如果你没有在2022年7月之前将关键事件迁移到GA4, then you run the risk of not having year-on-year comparisons when you are required to move over to GA4 in July 2023. Utilising year-on-year comparisons is important to most businesses as it identifies trends in markets and gives you better context on how your website is performing, 相对于过去的表现.
Even if you don’t migrate everything over to GA4 immediately, we would recommend migrating key conversion events (such as searches, 十大正规博彩网站评级篮子, 在2022年7月之前开始结账和交易.
我如何迁移到谷歌分析4?
当你尝试创建一个新的属性在谷歌分析, 默认选项为GA4, 而且已经有一段时间了.
T在这里 are many ways to implement GA4 depending on your technological set up. Setting up a GA4 property from a UA property isn’t actually that hard – t在这里’s a simple step-by-step wizard guide within the Admin section of Google Analytics which can be accessed by clicking on “GA4 Setup Assistant”, 你可以在下面的截图中看到. 谷歌提供了一些有用的指导 在这里.
One key callout 在这里 is that if you’re already using the gtag.您可以选择选项“使用现有标记启用数据收集”. If you select this option then this will create a connected site tag which means GA4 will essentially re-use the existing tags from UA. 然而, one down-side to this is that it is a “lift and shift” approach and we would recommend reviewing all your tracking once this is complete to see if it is suitable for your reporting needs.
如果您目前使用的分析.js implementation of UA, then you will need to start your GA4 migration from scratch.
If you use GTM for your UA implementation then you may be able to re-use some of your existing set-up.
Universal Analytics和GA4有什么不同?
基于事件的模型
GA4中最大的变化是数据结构. 现在，每个点击都是一个事件——包括页面浏览量. 事件结构也更加灵活. GA4中的事件最多支持25个参数, 哪个替换自定义维度和事件类别, 行动, 和标签.
Web和app数据放在同一个属性中
GA4 has been built with cross-device and cross-platform reporting. Due to the new event-based model web and app data can now sit in the same property.
没有月访问量限制
在撰写本文时，GA4中没有命中限制. 在Universal Analytics中, t在这里 is a limit of 10 million monthly hits which causes frequent sampling issues for clients with larger datasets.
免费BigQuery
在GA4中有一个免费的BigQuery实例. BigQuery enables you to access the raw data behind the GA4 interface and allows you to write your own queries to analyse the data.
更多自定义报告选项
Whilst some of the default reports in Universal Analytics that you may be used to no longer exists, the custom reporting section in GA4 is much more powerful and flexible.
代码如何提供帮助?
重新审视你的数字测量策略
We do not simply “lift and shift” your current tracking set-up from Universal Analytics. We will work with you to understand what KPIs need measuring and create a tracking proposal which works for you. 你有最后的决定权.
使用Google标签管理器
Google Tag Manager is still the most effective way to implement GA4. We have in-house GTM specialists and developers who will implement and QA the agreed tracking proposal. We’ll work with your developers to future-proof the GTM implementation and ensure it doesn’t slow down your site.
配置GA4接口
We will set up the GA4 interface to ensure everything is ready for you to report on.
提供GA4培训
We will explain the key differences between Universal Analytics and GA4 and provide you with an overview of the GA4 interface and how to report using it. 这将根据你的需要量身定做.
. . .
Need advice on implementing Google Analytics 4 or seeking a free consultation? 电子邮件 hello@codecomputerlove.com 或者给我们留言 在这里.
